Scan a product

Check a product by barcode or label

Drag & drop a barcode or label image here, or paste a screenshot directly (Ctrl+V / ⌘V). Use the camera for a live scan, or upload a photo you already took.

Images are read privately in your browser — never uploaded.

No photo? Type or paste the ingredient list

Point your camera at the barcode

Not sold in USA

You’re looking at the Canada version. We don’t have a USA version in the Index yet.

aToxiq rating: Avoid — Flagged Avoid
Vector
Image: Open Food Facts contributors, CC BY-SA
Kellogg's

Vector

Avoid · Flagged
Barcode
0 64100 02897 5
Size
400 g
Sold in
Canada only · not sold in USA

aToxiq advises choosing a cleaner alternative.

Information only — this product is not sold by aToxiq.

See aToxiq Clean Swaps
Why it’s rated
How we rated it

Why it’s rated Avoid

A product’s rating follows its most concerning indexed ingredient. Each ingredient links to its science card and the research behind it. How ratings work

Ingredients
On the label

Ingredients

Rice, Whole grain wheat, Sugars (sugar, blackstrap molasses, corn syrup, honey, corn and barley malt extract), Soy protein concentrate, Vegetable oil, Whole grain oats, Rice flour, Salt, Soy protein, Natural flavour, Cinnamon, Baking soda, Mixed tocopherols (for freshness), Dicalcium phosphate, Ascorbic acid (vitamin C), DL-alpha-tocopheryl acetate (vitamin E), Niacinamide, Magnesium oxide, Iron, Zinc oxide, Biotin, D-calcium pantothenate, Vitamin A palmitate, Manganese sulfate monohydrate, Copper oxide, Pyridoxine hydrochloride (vitamin B6), Riboflavin, Thiamine hydrochloride, Potassium iodide, Folic acid, Cholecalciferol (vitamin D3)

Vector

RICE, WHOLE GRAIN WHEAT, SUGAR/GLUCOSE-FRUCTOSE SOY PROTEIN, WHOLE GRAIN OATS, SOY PROTEIN CONCENTRATE, VEGETABLE OIL, BROWN SUGAR SYRUP RICE FLOUR, SALT, VEGETABLE OIL SHORTENING, HONEY BARLEY MALT SYRUP, MOLASSES, COLOUR, CINNAMON, ARTIFICIAL FLAVOUR, SOY LECITHIN, BHT, CITRIC ACID VITAMINS AND MINERALS: SODIUM L-ASCORBATE, d-ALPHA TOCOPHEROL, NIACINAMIDE, ASCORBIC ACID, ZINC OXIDE, BIOTIN, d-CALCIUM PANTOTHENATE, IRON, |COPPER OXIDE, PYRIDOXINE HYDROCHLORIDE, VITAMIN A PALMITATE, THIAMINE HYDROCHLORIDE, RIBOFLAVIN, FOLIC ACID, POTASSIUM IODIDE, CHOLECALCIFEROL CONTAINS WHEAT, SOY, OAT AND BARLEY INGREDIENTS. RIZ, BLE ENTIER, SUCRE/GLUCOSE-FRUCTOSE, PROTEINES DE SOYA, AVOINE ENTIERE, CONCENTRÉ DE PROTEINES DE SOYA, HUILE VÉGÉTALE, SIROP DE CASSONADE, FARINE DE RIZ, SEL, SHORTENING D'HUILE VÉGÉTALE, MIEL, SIROP D'ORGE MALTÉE, MÉĻASSE COLORANT, CANNELLE, ARÔME ARTIFICIEL, LÉCITHINE DE SOYA, BHT, ACIDE CITRIQUE, VITAMINES ET MINERAUX: L-ASCORBATE DE SODIUM, d-ALPHA-TOCOPHEROL, NIACINAMIDE, ACIDE ASCORBIQUE, OXYDE DE ZINC, BIOTINE d-PANTOTHENATE DE CALCIUM, FER, OXYDE CUIVREUX, CHLORHYDRATE DE PYRIDOXINE, PALMITATE DE VITAMINE A, CHLORHYDRATE DE THIAMINE RIBOFLAVINE, ACIDE FOLIQUE, IODURE DE POTASSIUM, CHOLECALCIFEROL CONTIENT DES INGRÉDIENTS DU BLÉ, DU SOYA, DE L'AVOINE ET DE L'ORGE. Imported by / Importé par Kellogg Canada Inc. Mississauga, Ontario L4W 5S1

As listed by the data source. Always check the package in your hand — formulations change.

About

Learn more

aToxiq Clean Swaps

Better choices, same kind of product

Only breakfast cereal — never a different kind of product. Every swap is a step toward low-tox.

Low-Tox Next Step: Low-Tox Swaps

An easy, practical step down from flagged products.

aToxiq Labs may earn a commission when you buy through marketplace links. It never influences a hazard rating.

Product data from Open Food Facts, available under the Open Database License.