Meet the curator

Rozita Roshan is aToxiq’s founder, low-tox specialist and curator — the gate between what’s on the shelf and what we recommend. A lifelong athlete and coach, she has always seen food as fuel, and after studying nutrition she taught kids and adults how to fuel their own bodies. When food sensitivities turned her into a label-reader, she started asking a simple question everywhere she went: “What’s actually in this?” Long ingredient lists she couldn’t pronounce sent her into years of research — learning from doctors, researchers and environmental advocates — and back to cooking from scratch, the way her grandmother did. She now makes so much from scratch, right down to cottage cheese from grass-fed milk, that her nephew once asked, “Auntie, are we on a farm?”

Today she decides which ingredients earn a Caution or an Avoid and why, writes and reviews every guide, and hand-picks every aToxiq Featured Vendor. Her approach is practical, not purist: no judgment, no fear, just honest research so you can choose what fits your family, budget and lifestyle — one swap at a time.