Not sold in USA
You’re looking at the Canada version. We don’t have a USA version in the Index yet.
Kellogg's
Krave
Avoid · Flagged- Barcode
- Size
- 298 g
- Sold in
- Canada only · not sold in USA
aToxiq advises choosing a cleaner alternative.
Information only — this product is not sold by aToxiq.
See aToxiq Clean SwapsWhy it’s rated
How we rated it
Why it’s rated Avoid
A product’s rating follows its most concerning indexed ingredient. Each ingredient links to its science card and the research behind it. How ratings work
- Red 40 (Allura Red AC) Petroleum Synthetic Dye / Neuro-Behavioral DisruptionAvoid
- Yellow 5 (Tartrazine) Petroleum Synthetic Dye / Zinc Depletion & AllergyAvoid
- Yellow 6 (Sunset Yellow FCF) Petroleum Synthetic Dye / Adrenal & Behavior StressAvoid
- Blue 1 (Brilliant Blue FCF) Coal-Tar Synthetic Dye / Blood-Brain Barrier PenetrationAvoid
- Vegetable Oil (Unspecified) Undisclosed blend — almost always refined soybean/canola.Avoid
- Natural Flavors (Undisclosed) Proprietary Mixture LoopholeUse Caution
- Sugar (Added) Added sugar — limit, not avoid.Use Caution
- Flavor (Unspecified) Undisclosed blend — same practical allowance as natural flavours.Use Caution
- Soy Lecithin Usually solvent-extracted from conventional soy. (Sunflower lecithin is the cleaner alternative.)Use Caution
- Non-Nano Zinc Oxide Safe Mineral UV Shield / Anti-InflammatoryClean
- Niacinamide (Vitamin B3) Cellular Energy & Ceramide Synthesis BoosterClean
- Salt Everyday seasoning; no toxic-burden concern at normal use (sodium intake is a nutrition question, not a toxin).Clean
- Added Vitamins & Minerals Standard fortification nutrients — no toxic-burden concern.Clean
Ingredients
On the label
Ingredients
Chocolate flavoured filling (sugar, vegetable oil, modified milk ingredients, cocoa, unsweetened chocolate, soy lecithin, palm oil, natural flavour), Sugar, Whole grain oat flour, Whole grain whole wheat flour, Rice flour, Cocoa, Corn bran, Oat hull fibre, Salt, Modified palm oil, Natural flavour, Caramel, Allura red, Tartrazine, Brilliant blue FCF, Sunset yellow FCF, Vitamins and minerals (iron, thiamine hydrochloride, niacinamide, zinc oxide, D-calcium pantothenate, pyridoxine hydrochloride, folic acid)
As listed by the data source. Always check the package in your hand — formulations change.
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aToxiq Clean Swaps
Better choices, same kind of product
Only filled cereal — never a different kind of product. Every swap is a step toward low-tox.
Hand-picked clean swap pending for this item.
Product data from Open Food Facts, available under the Open Database License.