Not sold in USA
You’re looking at the Canada version. We don’t have a USA version in the Index yet.
Colgate
Prevident
Avoid · Flagged- Barcode
- Size
- 100 ml
- Sold in
- Canada only · not sold in USA
aToxiq advises choosing a cleaner alternative.
Information only — this product is not sold by aToxiq.
See aToxiq Clean SwapsWhy it’s rated
How we rated it
Why it’s rated Avoid
A product’s rating follows its most concerning indexed ingredient. Each ingredient links to its science card and the research behind it. How ratings work
- Sodium Lauryl Sulfate (SLS) Harsh Anionic Surfactant / Skin Barrier & Mucosal StrippingAvoid
- Titanium Dioxide (Food Grade) Nanoparticle Whitening Agent / DNA Damage & Organ AccumulationUse Caution
- Sodium Benzoate Synthetic Preservative / Benzene Risk with Vitamin CUse Caution
- Food Gums (Xanthan, Guar, Gellan) Generally safe; some people find gums irritate digestion. Limit, not avoid.Use Caution
- Blue 1 (Brilliant Blue FCF) Coal-Tar Synthetic Dye / Blood-Brain Barrier PenetrationUse Caution
- Synthetic Fragrance / Parfum Undisclosed scent blend. A practical allowance: on its own it rates Caution (limit use), not Avoid — products with other flagged ingredients are still rated by those.Use Caution
- Gentle Surfactants & Humectants Mild, well-studied formulation basics (sodium hydroxide is fully reacted in soap-making).Clean
- Water Plain water — no concern.Clean
Ingredients
On the label
Ingredients
Aqua, Aroma, Blue 1, Cellulose Gum, Fumaric acid, Hydrated Silica, Mica, PEG-12, Poloxamer 338, Sodium Benzoate, Sodium Lauryl Sulfate, Sodium Saccharin, Sorbitol, Titanium Dioxide, Tricalcium Phosphate, Xanthan Gum
Prevident
Aqua, Aroma, Blue 1, Cellulose Gum, Fumaric acid, Hydrated Silica, Mica, PEG-12, Poloxamer 338, Sodium Benzoate, Sodium Lauryl Sulfate, Sodium Saccharin, Sorbitol, Titanium Dioxide, Tricalcium Phosphate, Xanthan Gum
As listed by the data source. Always check the package in your hand — formulations change.
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aToxiq Clean Swaps
Better choices, same kind of product
Only toothpaste — never a different kind of product. Every swap is a step toward low-tox.
Low-Tox Next Step: Low-Tox Swaps
An easy, practical step down from flagged products.
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Product data from Open Beauty Facts, available under the Open Database License.